Friday, December 9, 2005

GOP Unveils White Flag Advertisement

Filed under: Politics, World of Advertising by Chad at 2:20 pm CST

The GOP created a new commercial that contains nothing but soundbites from Senator John Kerry saying U.S. soldiers are “terrorizing kids and children,” DNC Chairman Howard Dean claiming the United States cannot win in Iraq and Senator Barbara Boxer calling for an immediate withdrawal following the December 15 elections in Iraq.

It’s not overly effective and I think they could have done a good job with it, however the effectiveness lies in using this trio’s own words against their entire party, something which as I have addressed at length before is not necessarily fitting, and not with graphics or anything that really catches a viewers attention. Perhaps I am wrong though and the average viewer will see this commercial as more effective than I do.

Watch the commercial at the GOP site and tell me what you think.

Drudge reported upon this commercial last night and included the below bit of reaction from the commercial.

A Democratic strategist who had the web ad described to her said, “This is way over the top but we have no one to blame but Dean, Kerry and others who continue to pander to the anti-war activists within our party.”

[snip]

One Republican strategist familiar with the ad said, “The Democrats, especially Howard Dean have a way of trying to turn the tables and say ‘that’s not what I meant’ – its just those ‘evil Republicans’ This video will make them crazy – it reinforces what they really believe with what they actually said – and that is devastating for the Democratic Party.”

I tend not to believe the ‘Democratic strategist’ at his or her own words because it sounds too much like what a Republican strategist would say insisting there is a division among Democrats. I have seen that division, but someone who is supposed to help map out a strategy for a party would most likely not have said such a division exists.

As far as the commercial being devestating, I’m not so certain about that either. The coverage of several statements by multiple Democrats during the war in Iraq has been replayed for the American public time and time again for a couple of years now, but that hasn’t seemed to sway public opinion much.

Further, I do not think using Senator Kerry as anything but a punchline will do anything for either party. The man is nothing more than an opportunist who sways his own opinions on anything from what car he drives to the war in Iraq from show to show and day to day. Again, I may be proven wrong and in this case I hope I am.

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