As most regular readers of ITB know, I am a huge football fan. Ok, maybe I don’t like football as much as hockey, but I love football. For football fans, the pinnacle of the entire season is tonight in the form of the Super Bowl.

For the fans of 28 teams that did not make it to the Super Bowl, we have to pick and choose our allegiances and that process sometimes is very painful. It’s not always which team you like more, but which team you dislike less. Tonight is not that way for me. I am a fan of neither team nor do I dislike either team. There are players and coaches on both sidelines that I can identify with and cheer for.

Because I am a Dallas Cowboys fan, I have to root for the Seattle Seahawks. After all, it is the same NFC. I like the way both Matt Hasselbeck and Shaun Alexander play and I respect both men as well. Mike Holmgren is a class act, but so too is Bill Cowher. But it’s Pittsburgh and no self-respecting Cowboys fan can root for the Steelers. Mac is a Broncos fan and Debbie is a Titans fan, so I am probably the only person who contributes to this site that will be rooting for the Seahawks tonight.
Tonight though I am looking more forward to the commercials than the game. So too, I imagine, many of you are too. On that note, there are two RSS feeds promising the chance to download the commercials to your IPod or computer.

Itunes Podcast Feed
Regular RSS Feed

I also plan on giving a brief analysis of a select few commercials, similar to what I did last year. While I have an educational background and real-world experience in advertising, my opinion is usually not what others think. Often am I too critical of advertising. The golden rule is that critics of advertising quite often get it wrong and that regular people without advertising experience are the only people that matter in the business. We’ll see how far off base I may be.
I encourage all ITB readers to comment on this post before, during and after the game what their impressions are on the Super Bowl and the commercials therein. Eventually I’ll create a different post with my reactions to the commercials and encourage readers to show me where I went wrong or offer their impressions on the commercials which I thought stood out.

Until then, don’t look for Mac, Debbie or myself to post much on this site. Super Bowl Sunday is truly an American holiday.

Hat tip to Say Anything for the RSS feeds.

Update: Ah, yes. Who can forget the unquestionable wisdom of a female football fan who believes the victor of the Super Bowl isn’t about which team is better, but rather which team has meaner looking uniforms.